Growth in Twelve Dimensions
During the last two decades the landscape for starting and growing new businesses, brands, and products has changed profoundly. A renaissance in entrepreneurship and intrapreneurship has been fueled by two forces: the evolution of SaaS (including automation and...
Empathy, Uncertainty, and Business Growth
As I walked down Summer Street in Boston to the opening day of Inbound ‘17, the sign in front of the Convention Center read “Build a Future on Empathy.” As strongly as that statement resonates with many of us in marketing and sales, in many businesses empathy (both for customers and colleagues) has a neurologically embedded and powerful foe: our brain’s intolerance for uncertainty. To better understand our customers and better manage our businesses, we need ways to prevent uncertainty from driving our decisions.