by Jeff Letson | Customer Development, Growth Marketing
The path to company creation and growth is filled with pitfalls that can undermine your goal of finding product/market fit. These are just a few of the usual suspects: Choosing a target market in order to back into a pre-defined financial/valuation goal Shopping an...
by Jeff Letson | Customer Development, Growth Culture Development, Growth Marketing, Growth Operations, Revenue Operations
During the last two decades the landscape for starting and growing new businesses, brands, and products has changed profoundly. A renaissance in entrepreneurship and intrapreneurship has been fueled by two forces: the evolution of SaaS (including automation and...
