Paid Media
Management
Ad platforms are complex. Let our team of advertising sherpas lead you to the results you’re looking for, faster.
The Big Number
%
Percent of Consumers Influenced to Buy by Facebook Video
” 64% of consumers say that watching a video on Facebook influenced them to make a purchase.”
– Wordstream, 2019
Google dominates search, Facebook dominates social, Amazon dominates commerce, and LinkedIn dominates professional networking. The path to reaching your target buyer with advertising can be extremely different depending on where they spend their time, and where you want to engage them. The paid media landscape is rugged terrain. Don’t go it alone.
The Right Ads in the Right Places
The right ad strategy for your business depends on who your customers are, and what you are selling. Our team will find the best places to reach your audience, and deliver ads that engage and convert.
Google Ads & YouTube
Whether you want to engage people actively shopping, or target people earlier in the buyer journey, our team will help you connect your products and services to the topics people are actively searching for.
Facebook & Instagram
For products and services that connect with life events and personal passions, Facebook and Instagram can help you find the tribes that love what you do. We’ll show you how to make a good first impression with your ads.
LinkedIn provides B2B sellers powerful ad targeting capabilities that can help you reach female human resource executives with MBAs and a passion for leadership development in Topeka, Kansas. And just about any other combination, you can think of. When you need to reach a B2B niche, our team can help you hit the mark.
When timely thought leadership is critical to reaching your buyers, Twitter allows you to connect your brand to relevant conversations as they are happening. We’ll help you join the discussion.
%
Reduction in Ad Cost
Mini Case Study:
Right Channel, Lower Cost
Impression and click costs vary between ad platforms, and using the right ad channel can dramatically reduce your CPL (Cost Per Lead). A consumer services client had been getting PPC leads at about $50 each. When we created campaigns in a new social channel that allowed us to target based on life events, cost per lead fell to $12, a 76% reduction.
Deliver the Right Ad, in the Right Place, to the Right Person
Google & YouTube Ads
Facebook & Instagram Ads
LinkedIn Ads
Twitter Ads
Running effective paid media campaigns requires a range of experience few small businesses can afford to staff internally. Leverage our team of experts and find more buyers while making the most of your ad budget.